FREE LANDSCAPING RESOURCES

Marketing for Landscapers: 20 Ways to Attract New Business

As a hardworking landscaper, you know that attracting new business is crucial for the growth and success of your company. Effective marketing strategies can help you reach a wider audience and establish your brand in the competitive landscaping industry. In this article, we will discuss 20 practical ways to attract new business and boost your marketing efforts. Let’s dive in!

Enhance Your Online Presence

A strong online presence is essential for any business. Here are some key strategies to improve your online visibility:

Build a Professional Website

Having a well-designed and user-friendly website is crucial for attracting new customers. Your website should showcase your services, previous projects, and contact information. Make sure it is mobile-friendly and optimized for search engines. Create a clear and compelling call-to-action to encourage visitors to get in touch with you.

Local SEO

Optimize your website for local search by including location-specific keywords, meta tags, and directory listings. This helps potential customers find you when searching for landscaping services in your area. Claim your Google My Business listing and ensure that all information is accurate and up to date. Encourage customers to leave reviews on platforms like Google and Yelp.

Social Media Engagement

Leverage social media platforms like Facebook, Instagram, and LinkedIn to engage with your target audience. Share project photos, gardening tips, and seasonal promotions. Respond to comments and messages promptly to build a rapport with potential customers. Consider running targeted advertising campaigns on social media to reach a wider audience.

Google Business Profile

A Google Business Profile is an essential tool for local businesses, including landscapers. It helps you increase your visibility on Google search and maps, making it easier for potential customers to find and contact you. Here are some strategies to optimize your Google Business Profile:

Claim and Verify Your Profile

To fully leverage the benefits of your Google Business Profile, it’s crucial to claim and verify it. Claiming ownership of your profile ensures that you have control over the information displayed and enables you to manage and enhance its features. Verification establishes credibility and authenticity, instilling trust in potential customers. By completing this important step, you lay the foundation for a robust online presence.

Complete and Optimize Your Profile

When optimizing your Google Business Profile, providing accurate and comprehensive information is key. Ensure that your business name, address, phone number, and website are correctly listed. Add detailed descriptions of your landscaping services, highlighting your unique offerings and areas of expertise. Take advantage of the services section to specify the types of projects you specialize in, such as residential or commercial landscaping, lawn maintenance, or hardscaping. By providing comprehensive and relevant information, you increase the chances of your profile appearing in relevant searches.

Including high-quality photos of your previous landscaping projects is crucial. Visual representation can captivate potential customers and give them a glimpse of your skills and craftsmanship. Showcase your best work, demonstrating different landscaping styles, plant arrangements, and outdoor designs. High-resolution images that accurately represent your portfolio will leave a lasting impression on viewers, making them more likely to choose your services.

Encourage Customer Reviews

Customer reviews have a significant impact on your reputation and influence potential customers’ decision-making process. Encourage your satisfied clients to leave reviews on your Google Business Profile by providing exceptional service and politely asking for feedback. Word-of-mouth recommendations hold substantial weight, and positive reviews can significantly enhance your credibility and attract new customers. Monitor and respond to reviews, expressing appreciation for positive feedback and addressing any concerns or negative experiences promptly and professionally. By actively engaging with reviews, you demonstrate your commitment to customer satisfaction and build trust among your target audience.

Use Google Posts

Google Posts are a valuable feature that allows you to share updates, promotions, and announcements directly on your Google Business Profile. Take advantage of this tool to engage with potential customers, promote special offers, and highlight your expertise in landscaping. Whether you’re running a seasonal promotion, offering tips for maintaining a healthy lawn, or showcasing a recent project, Google Posts provide an opportunity to stay top-of-mind and establish yourself as a knowledgeable and reliable landscaper.

Content Marketing

Leverage Content Marketing Content marketing can establish you as an industry expert and attract potential clients. Consider these approaches:

Blogging

Start a blog on your website and regularly publish informative articles related to landscaping, gardening tips, and outdoor design trends. Share your expertise and provide valuable insights to your readers. This can help drive organic traffic to your website and position you as a trusted resource in the industry.

Video Marketing

Create engaging videos showcasing your work, before-and-after transformations, and DIY landscaping tutorials. Share them on your website and social media channels to captivate your audience. Videos are highly shareable and can help you reach a broader audience.

Client Testimonials

Feature testimonials from satisfied customers on your website and social media profiles. Positive reviews build trust and credibility, encouraging new customers to choose your services. Consider reaching out to satisfied customers and asking them to provide a testimonial or review. Offer incentives such as discounts or free services in exchange for their feedback.

Local Offline Marketing

Local Marketing Strategies Targeting your local community is vital for attracting new business. Consider these local marketing tactics:

Local Sponsorships

Sponsor local events or sports teams to increase brand visibility in your community. This not only supports local initiatives but also exposes your business to potential customers. Consider sponsoring community festivals, charity runs, or youth sports teams.

Community Involvement

Participate in local charity events, volunteer for neighborhood clean-ups, or offer free workshops on landscaping tips. Building relationships with your community enhances your reputation and can generate positive word-of-mouth referrals. Get involved with local homeowner associations or join networking groups to expand your connections.

Vehicle Signage

Use your work vehicles as mobile billboards by adding eye-catching signage that displays your company name, logo, and contact information. This advertises your services while you’re on the go, increasing brand visibility and prompting people to reach out for landscaping projects.

Online Advertising

To expand your reach and target potential customers actively seeking landscaping services, consider these online advertising strategies:

Pay-Per-Click (PPC) Advertising

Run targeted PPC campaigns on platforms like Google Ads or social media channels to ensure your business appears at the top of relevant search results. Identify specific keywords related to landscaping and set a budget for your campaigns. Regularly monitor and optimize your PPC campaigns to maximize their effectiveness.

Display Advertising

Utilize banner ads on relevant websites or local online directories to generate brand awareness and capture the attention of potential clients. Choose websites or directories that are frequented by your target audience. Design visually appealing banners that convey your key services and contact information effectively.

Local Online Listings

Claim your business on online directories like Google My Business, Yelp, and Angie’s List. Complete your profiles with accurate information, photos, and positive customer reviews. This helps potential customers find your business when they search for local landscaping services. Regularly update your listings with new photos and respond to customer reviews to demonstrate your engagement and commitment to customer satisfaction.

Referral Programs and Partnerships

Word-of-mouth recommendations can be a powerful tool for attracting new clients. Consider implementing the following strategies:

Referral Programs

Encourage satisfied clients to refer your services to their friends and family by offering incentives such as discounts on future projects or referral rewards. Develop a referral program that clearly outlines the benefits for both the referrer and the new customer. Communicate the program to your existing customer base through email newsletters or social media posts.

Partnerships

Collaborate with complementary businesses like garden centers, nurseries, or home improvement stores. Establishing referral partnerships can help expand your customer base. Develop mutually beneficial agreements where you refer customers to each other’s businesses. This way, you can tap into each other’s customer networks and reach a wider audience.

Track and Analyze Results

To ensure your marketing efforts are effective, don’t forget to measure and analyze your results:

Website Analytics

Monitor your website traffic, conversion rates, and user behavior using tools like Google Analytics. This data can guide future marketing decisions and identify areas for improvement. Analyze which pages on your website are performing well and which ones need optimization. Track the sources of your website traffic to understand which marketing channels are driving the most visitors.

Customer Feedback

Regularly seek feedback from your clients to understand their satisfaction level and identify areas where you can improve your services. Happy customers are more likely to recommend you to others. Send follow-up surveys or use online review platforms to gather feedback. Actively respond to customer feedback, both positive and negative, to show your dedication to customer service.

What’s Next?

By implementing these 20 marketing strategies, you can attract new business and establish a strong presence in the competitive landscaping industry. However, navigating the world of online marketing and website development can be challenging and time-consuming. That’s where Landscape Launchpad can help. Our all-inclusive website and lead generation platform is specifically designed for landscapers like you, providing a hassle-free solution to enhance your online presence and attract new customers.

With Landscape Launchpad, you get access to a professionally designed website, lead generation tools, and much more, starting at just $49 per month. Our platform simplifies the process of creating a compelling online presence, allowing you to focus on what you do best – providing exceptional landscaping services. Join today and take your business to the next level!

Local customers are looking for landscapers – Can they find you?

Ready to take the next step for your business?

Join the hundreds of Lawn Care professionals that are getting more customers every day using Landscape Launchpad.